Isn't he adorable? Last night, our TV night, I saw one of the Geico Car Insurance ads, and I have no idea what the company wants to say to me, but golly, I just adore this little guy. I noticed that his accent's changed a bit, and I think it sounds warmer and more friendly, with a touch of vulnerability.
I am not unique. The Geico gecko, who debued in his commercials telling a crowd to please stop dialing his number, as he was a lizard and not an insurance company, has become so popular that last year the lizard was named top ad icon along with Juan Valdez, as part of Advertising Week in New York.
Actor Kelsey Grammer supplied the original voice for the Geico Gecko, in that first ad. Now, English actor Jake Wood is behind the Cockney-accented voice in the latest batch of Geico commercials. Not everyone likes this change, but I do.
A guy named Philip Weiss blogs about this kind of thing, and wrote a recent piece about the gecko, and about why he likes the little guy so much.
I also noticed that the Geico Car Insurance page has a cute little blog set up for the lizard, and the insurance company's website is also happy for you to have one of several screen savers, icons, and calendars.
There's also an extensive giftshop, where one can actually obtain a gecko in a snowglobe. Really. Or maybe a gecko wobbilly, which is a green weeble. Apparel, trinkets, pens, even a geckopoly game can be yours!
Oh, and somewhere on the site, one can actually do some insurance-related business. If it's not all about the lizard. Mr. Gecko is definitely the star, here.